Privacy Policy
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.
1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Mason Avenue. The responsible party for the processing of personal data is the individual or legal entity who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.
2. DATA COLLECTION WHEN VISITING OUR WEBSITE
When you use our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary to display the website:
- The website visited
- Date and time of access
- The amount of data sent in bytes
- The source/referral from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. This data will not be transferred or used in any other way. However, we reserve the right to check the server log files retrospectively if concrete evidence suggests illegal use.
3. COOKIES
To make your visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified duration, which may vary depending on the cookie.
Some cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). Where cookies implemented by us also process personal data, the processing is carried out either in accordance with Art. 6(1)(b) GDPR for the execution of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in providing the best possible functionality of the website as well as a customer-friendly and effective website experience.
We may work with advertising partners who help make our website more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies) when you visit our website. If we collaborate with such advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.
4. CONTACT
When you contact us (e.g., via a contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for data processing is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after your request has been processed, provided that no statutory retention obligations apply.
5. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION
In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The specific data collected can be seen in the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned responsible party. We store and use the data you provide for contract execution. After the contract has been fully processed or your customer account has been deleted, your data will be blocked, considering tax and commercial law retention periods, and deleted after these periods have expired, unless you have explicitly consented to further use of your data or we have reserved the right to use the data within the legal limits, about which we inform you below.
6. USE OF YOUR DATA FOR DIRECT MARKETING
Subscription to our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter after you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation email asking you to confirm your subscription by clicking a link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) lit. a GDPR. When subscribing to the newsletter, we store your IP address as provided by the Internet Service Provider (ISP) as well as the date and time of registration to trace any potential misuse of your email address. The data collected during newsletter registration is used exclusively for promotional purposes in the form of the newsletter. You can unsubscribe from the newsletter at any time by using the link provided in the newsletter or by sending a message to the contact person mentioned above. After you unsubscribe, your email address will be immediately removed from our newsletter distribution list, unless you have explicitly consented to further use of your data or we have reserved the right to use it for other legally permitted purposes, as detailed in this statement.
Sending the Email Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers on similar goods or services from our range via email. For this, we do not need separate consent from you. Data processing is based solely on our legitimate interest in personalized direct advertising according to Art. 6 (1) lit. f GDPR. If you initially objected to the use of your email address for this purpose, we would not send any emails. You are entitled to object to the use of your email address for the advertising purpose at any time, effective for the future, by notifying the contact person mentioned above. The only costs you incur are those for data transmission based on standard rates. After your objection, the use of your email address for advertising purposes will cease immediately.
7. DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data we collect will be transferred to the shipping company responsible for delivery as part of contract processing, as far as it is necessary for the delivery of the goods. Your payment data will be forwarded to the credit institution responsible for payment processing, provided this is necessary for payment handling. If we use payment service providers, we explicitly inform you about this below. The legal basis for data transfer is Art. 6 (1) lit. b GDPR.
7.2 Use of Payment Service Providers
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PayPal
If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal, or (if offered) "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), for payment processing. Data transfer is conducted in accordance with Art. 6 (1) lit. b GDPR and only as far as it is necessary for payment processing.
PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be shared with credit agencies based on PayPal’s legitimate interest in determining your creditworthiness according to Art. 6 (1) lit. f GDPR. PayPal uses the result of the credit check to decide whether to provide the respective payment method. Credit reports may contain probability scores (known as score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other data, is included in the calculation of score values. For further information on data protection, including the credit agencies used, please refer to PayPal’s Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
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SOFORT
When you select the "SOFORT" payment method, payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transfer your information provided during the order process along with information about your order in accordance with Art. 6 (1) lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Data transfer is solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. For more information about SOFORT’s privacy policy, please visit: https://www.klarna.com/sofort/datenschutz
Custom Review Reminder (not sent through a customer review system)
We use your email address to send a one-time reminder to submit a review of your order through our review system, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6(1)(a) GDPR.
You can withdraw your consent at any time by notifying the person responsible for data processing.
9. USE OF SOCIAL MEDIA: SOCIAL PLUGINS
Facebook Plugins with Shariff Solution
Our website uses social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). To enhance the protection of your data when you visit our website, these buttons are not fully integrated as plugins but are embedded as HTML links. This ensures that no connection to Facebook servers is made when you load a page on our website containing such buttons. If you click on the button, a new browser window will open, taking you to Facebook's page where you can interact with the plugins after logging in, if necessary.
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with EU data protection standards. For more information on Facebook’s data collection practices, further data processing and usage by Facebook, and your rights and privacy settings, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php.
Google+ Plugins with Shariff Solution
Our website uses social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To protect your data when visiting our website, these buttons are embedded as HTML links rather than fully integrated plugins. This ensures that no connection to Google+ servers is made when you load a page with these buttons. If you click on the button, a new browser window will open, taking you to Google+ where you can interact with the plugins after logging in, if necessary.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with EU data protection standards. For details on data collection, further processing, usage by Google, and your privacy rights, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/.
Instagram Plugin with Shariff Solution
Our website uses social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"). To protect your data when visiting our website, these buttons are embedded as HTML links rather than fully integrated plugins. This ensures that no connection to Instagram servers is made when you load a page with these buttons. If you click on the button, a new browser window will open, taking you to Instagram where you can interact with the plugins after logging in, if necessary.
Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with EU data protection standards. For more information on Instagram’s data collection practices, further processing, usage, and your privacy rights, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/.
10. ONLINE MARKETING
DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick"). DoubleClick uses cookies to show relevant ads to users, improve campaign reports, or prevent users from seeing the same ad multiple times. Google records which ads are shown in which browser using a cookie ID to prevent duplication. This processing is based on our legitimate interest in optimizing the marketing of our website according to Art. 6(1)(f) GDPR.
DoubleClick also uses cookie IDs to track conversions related to ad requests, such as when a user sees a DoubleClick ad and later visits the advertiser’s site with the same browser and makes a purchase. According to Google, DoubleClick cookies contain no personally identifiable information.
Since this tool automatically establishes a direct connection between your browser and Google’s server, we inform you to the best of our knowledge that Google may collect information indicating that you visited a specific part of our website or clicked on our ad. If you have a Google account, Google may link this visit to your account. Even if you are not registered with Google, your IP address may be collected and stored.
To opt out of this tracking, you can set your browser to block cookies from www.googleadservices.com. You can also adjust your ad settings at www.google.de/settings/ads or by using the browser plugin at https://www.google.com/settings/ads/plugin?hl=de. Note that some site features may be limited if cookies are disabled.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with EU data protection standards. For more details, refer to DoubleClick by Google’s privacy policy: https://www.google.de/policies/privacy/.
Use of Google AdWords Conversion Tracking
This website uses Google AdWords' online advertising program, including Google AdWords Conversion Tracking, by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our offers on external websites, tracking the effectiveness of ads to show relevant ads and ensure fair ad cost calculation.
The conversion tracking cookie is set when a user clicks on a Google AdWords ad. These cookies expire after 30 days and do not identify individuals. If the user visits certain pages and the cookie is still active, Google and we can recognize that the user clicked the ad and was redirected to this page. Each AdWords customer receives a different cookie, preventing cross-tracking.
The information collected with the conversion cookie is used to create conversion statistics for AdWords customers who opted for conversion tracking. AdWords customers only see the total number of users who clicked their ad and reached a conversion-tracking-tagged page. Personal identification is not provided.
If you do not wish to participate, you can block Google’s conversion tracking cookie through your browser settings. This will exclude you from conversion tracking statistics. We use Google AdWords for targeted advertising based on our legitimate interest under Art. 6(1)(f) GDPR.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with EU data protection standards. For more information, refer to Google’s privacy policy: https://www.google.de/policies/privacy/.
You can permanently disable ad cookies by adjusting your browser settings or by installing the browser plugin available at https://www.google.com/settings/ads/plugin?hl=de. Note that disabling cookies may limit some website features.
11. WEB ANALYTICS SERVICES
Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," text files stored on your computer, to help analyze how you use the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to and stored by Google on servers in the USA.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that IP addresses are processed in a shortened form to exclude direct personal reference. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. This processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
You can prevent the storage of cookies by adjusting your browser software settings; however, please note that if you do so, you may not be able to use all features of this website fully. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, within mobile device browsers, click the following link to set an opt-out cookie that will prevent Google Analytics from collecting your data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies, you must click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the "Privacy Shield" data protection agreement between the USA and Europe, ensuring compliance with EU data protection standards.
This website also uses Google Analytics for a cross-device analysis of visitor flows, conducted via a user ID. When accessing a page for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This enables interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the user ID at any time with future effect. To do this, disable Google Analytics on all systems you use, such as in a different browser or on your mobile device. You can deactivate it using a browser plugin from Google at https://tools.google.com/dlpage/gaoptout?hl=en. Alternatively, within mobile device browsers, click the following link to set an opt-out cookie that will prevent Google Analytics from collecting your data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies, you must click this link again): Disable Google Analytics
Further information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376
12. RETARGETING, REMARKETING, RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Method
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this can track the behavior of users after they view or click on a Facebook advertisement. This process evaluates the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.
The data collected is anonymous for us, meaning it does not provide any conclusions about the identity of the user. However, the data is stored and processed by Facebook, allowing it to connect to the respective user profile, enabling Facebook to use the data for its own advertising purposes in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/). This allows Facebook and its partners to display advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities only take place with explicit consent according to Article 6(1)(a) of the GDPR.
Consent to the use of the Facebook Pixel may only be declared by users who are older than 13 years. If you are younger, please ask your parent or guardian for permission.
Facebook Inc., based in the USA, is certified under the "Privacy Shield" data protection agreement between the USA and Europe, ensuring compliance with EU data protection standards.
To disable cookies on your computer, you can set your internet browser so that no cookies can be stored on your computer in the future or that already stored cookies are deleted. Disabling all cookies may limit some functions on our website. You can also disable the use of cookies by third parties, such as Facebook, on the Digital Advertising Alliance website at https://www.aboutads.info/choices/.
13. RIGHTS OF THE DATA SUBJECT
The applicable data protection law grants you comprehensive rights (information and intervention rights) concerning the processing of your personal data by the responsible party. Here is an overview:
Right to access (Art. 15 GDPR): You have the right to obtain information about your processed personal data, processing purposes, categories of processed personal data, recipients, planned storage duration, the existence of rights to rectification, deletion, restriction of processing, objection, complaint, the origin of your data, the existence of automated decision-making including profiling, and meaningful information about the logic involved and effects of such processing, as well as guarantees according to Art. 46 GDPR if data is transferred to third countries.
Right to rectification (Art. 16 GDPR): You have the right to have incorrect data concerning you corrected or incomplete data completed.
Right to deletion (Art. 17 GDPR): You have the right to request the deletion of your personal data under the conditions of Art. 17(1) GDPR.
Right to restriction of processing (Art. 18 GDPR): You have the right to request the restriction of processing your personal data if the accuracy of the data is disputed, if the processing is unlawful, if data is required for legal claims, or if an objection is made on the grounds of special circumstances.
Right to data portability (Art. 20 GDPR): You have the right to receive your data in a structured, commonly used, machine-readable format.
Right to withdraw consent (Art. 7(3) GDPR): You have the right to revoke consent to data processing at any time with future effect.
Right to complaint (Art. 77 GDPR): You have the right to lodge a complaint with a supervisory authority if you believe your data has been processed in violation of the GDPR.
14. DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is based on the respective legal retention periods (e.g., commercial and tax-related retention periods). After the expiration of the retention period, the relevant data will be routinely deleted, unless they are still required for contract fulfillment or contract initiation, and/or there is no legitimate interest on our part in retaining the data.